These are among the countless other advantages that influencer marketing enjoys over conventional marketing strategies.

Such parameters serve as Key Performance Indicators (KPIs) allowing companies to choose the influencers they need & monitor their progress in real-time. Influencer marketing also enables brands to make informed marketing decisions based on the number of followers, social media engagement rates, number of likes/comments, etc. All this catapults to growing relevance of influencer marketing, as top influencers enjoy a high degree of trust with their user base, providing brands with great customer goodwill. This indicates the significance of customer trust & goodwill in the gaming industry and particularly the role of Youtube gamers on the customer acquisition journey. Also, according to North American Technographies Consumer Life Cycle Survey, approximately 70% consumers are more likely to purchase a product with positive customer reviews. The success of their strategy is reflected in the large number of PC sales (~12 million) for Witcher 3.

The Witcher 3: Wild Hunt developer, CD Projekt Red’s anti-piracy strategy of offering DRM/Denuvo-free games is largely based on the goodwill they enjoy among the gamers. Such a diversity in the Youtube gamers landscape promotes specialization and competition it offers influencer marketing agencies, PR services agencies, and brands and ability to reach their target consumer in a much more impactful way in comparison to traditional marketing. There are also others such as Ninja or Shroud, who are known for their e-sports expertise in titles such as Fortnite and PUBG.

Apart from these, there are several individual influencers such a PewDiePie who post game playthroughs, taking their viewers along for a journey.

Then there are others such as IGN & Gamespot, who are known for their reviews. Kotaku, derived from the Japanese word ‘otaku’ meaning nerd, has established its name among gamers as a trust source for video game-related news. The diverse and highly specialized nature of best gaming Youtube Channels has given rise to different kinds of influencers. Both macro and ‘micro gaming Youtubers’ have established themselves within a particular consumer segment, offering brands a budget-friendly targeted video game marketing strategy. 1.3 The Future of the top YouTube Gaming Influencers – Where are Best Gaming Youtube Channels Headed to Next? The Impact of Youtube Gaming Influencers in 2021 – Youtube Gamers Collective PowerĪccording to traffic sources, in the age of social media with a collective network of 3 Billion people spread across different platforms, top Youtube gaming influencers can offer brands a vast reach through their consumer-oriented strategies.

Thinknoodles minecraft survival 72